My final project will explore the ways in which books are recommended, circulated, and popularized on “booktok,” a collection of accounts and hashtags relating to novel reading, largely, though not exclusively run by young adult women. I will ask: What kind of books are likely to be recommended? What forms/language do these recommendations take? What do booktok creators value in novel reading? I will build off Janice Radway’s Reading the Romance to consider how booktok favorites (which I predict also tend to be romance bestsellers, without mainstream literary awards or resulting prestige) figure in a “complex social event of reading,” specifically for young women at the present historical moment.