Where the Crawdads Go: Charting Prestige, Success, and Meaning in Reese’s Book Club

In 2017, Reese Witherspoon partnered her with her media company Hello Sunshine to form Reese’s Book Club, an organization dedicated to promoting “a truer, newer narrative for women” (Reese’s Book Club Website). Since its creation, RBC has launched dozens of unknown female authors into literary stardom. And Kristen McLean, an executive for the publishing data provider BookScan, argues that a selection is “the equivalent of winning the lottery” (Grady). This paper attempts to produce a sociological study of RBC by exploring the honorific of “RBC pick” and charting the commercial journey of one or more of its selections.


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